Date: 2012 / Sector: Tech
Services: Art Direction, Graphics, Branding
Services: Art Direction, Graphics, Branding
With growing demand for CGI in the near and foreseeable future, Skybox aims to provide innovative and reliable solutions to meet the challenges involved in its production. I used the idea of 'beta' to anchor the visuals for their brand, linking them back to the history of computer technology. Each grey square represents a '1' while each blue square represents a '0'. The pattern makes up the beta spelling of the name "Skybox".
