Date: 2014 / Sector: Product
Services: Brand Design, Graphics, Naming, Point of Sale
Services: Brand Design, Graphics, Naming, Point of Sale
We were asked to develop a launch plan and retail tools for Leinenkugel’s Berry Weiss beer. The brand has ambitions to quench the thirst of sophisticated females and mainstream girlie girls. We responded with a fun and flexible design solution that employs a full typographic background filled with key words relating to the unique brand attributes and the drinking occasion. A custom stem-ware solution was decided upon to add a feminine touch to a traditionally masculine serving ritual, along with a unique garnish of starfruit.
Easily executed across both in-store activation and POS material, the chalkboard texture with hints of purple and pink in the typography tie into the brand packaging. The font choices add a ‘cute’ element that is easily translated into any number of promotional materials, and although feminine in look and feel, it is not blatantly non-masculine.
Cheers to that!
Supporting Designers: James Falloon, Colby Fulton, Nicholas Monahan, Richard Moy
Agency: me&lewis ideas inc.
Agency: me&lewis ideas inc.
![](https://cdn.myportfolio.com/c91134e1715fbe991974a40b3a233bda/855b81433237e6d9c5efb253_rw_1920.jpg?h=db92a325f5d0abc9c63a39105810a218)
![](https://cdn.myportfolio.com/c91134e1715fbe991974a40b3a233bda/a25db61af4a611047bfbd94d_rw_1920.jpg?h=a51355ac4b145361f31de27bd15c1537)
![](https://cdn.myportfolio.com/c91134e1715fbe991974a40b3a233bda/c73414d2ae87fd619e086971_rw_1920.jpg?h=e74ea3f87890e0c3a128e21a62124759)
![](https://cdn.myportfolio.com/c91134e1715fbe991974a40b3a233bda/ee97fb8cce710a68132d19e2_rw_1920.jpg?h=f6c7df64d04aa1a734fabfde5d32fbcf)