By 2020, the Thompson Region aims to be the model community for the delivery of family medicine and primary health care in British Columbia. But they had one challenge: recruiting doctors to the area.
In response, we created “It Starts Here”. This campaign invited both existing and new physicians to dream of building their practice in the Thompson Region. Through photography and content, we highlighted the inherent benefits of the area in this welcome package. A flexible headline treatment worked to introduce key benefits of both the region, and the services of the Division.