As the official beer sponsor of TIFF, this campaign focused on inventing a strong visual link between the Grolsch and cinema. Through metaphor in play, the film becomes the iconic swing-top bottle in brilliant green and the golden lager. The filmstrip is the beer. Fun & whimsical, this filmic campaign delivers strong branding, eye-catching impact, and meets the goal of forming a strong visual connection between Grolsch and film.
This metaphor-centric creative introduces a playful energy that we carried through various applications during the brands' sponsorship of TIFF 2013. High impact visuals position Grolsch as the most interesting beer choice while reinforcing their credentials with film. Creative results for a creative brand!