Date: 2014 / Sector: Law
Services: Art Direction, Graphics, Branding
Aren Altman is a third generation lawyer. I used archival documents from his father’s firm as the inspiration for the brand. A strong, masculine typeface holds a historical feel and communicates a sense of strength. Emphasis is placed on the ampersand which connects the 2 words that make up the company name. 
By stripping away all colour & flourish from the mark, we allow the brand to stand out from the crowd. 

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